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About the Authors

Laurie Ann Underwood

Dr Laurie Underwood professor of management, senior consultant and author based in Shanghai

Laurie Ann Underwood is a Senior Associate Professor of Management (adjunct) with the Xi’an Jiaotong-Liverpool University’s International Business School Suzhou and a senior consultant with Sino Associates. Her current areas of research, consulting and teaching expertise include intercultural business communications, corporate communications, relationship marketing and technology-assisted communications.

Juan Antonio Fernandez

Juan Antonio Fernandez professor of leadership at CEIBS, author and educator

Juan Antonio Fernandez is Professor of Management, Associate Dean and Director of MBA Programme at China Europe International Business School (CEIBS), which ranks 5th worldwide among MBA programs on the Financial Times index. He has 20 years of experience in China and has co-authored six books.

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